“The process was not at all like what you find in most big companies today (including Apple,)” writes Segall, before discussing his conversations with Jobs.
HAL, the benevolent computer from Stanley Kubrick’s 2001: A Space Odyssey was utilized in Apple’s Super Bowl commercial of 1999 to warn of the Y2K bug – famously freaking out PC users, whereas Macs would be entirely unaffected due to differences in the way they tracked dates (although, to be fair, we all proved to be unaffected by the bug.)Īnd it’s not just us musing over Apple’s famous commercials of yore, Ken Segall, a creative director that headed up the HAL commercial with Apple has just written a blog post describing what it was like creating a seminal advertising campaign in the Steve Jobs era. That ad proved to be far less successful than the previous year’s 1984 – one of Apple’s best.
#1999 apple video cards full#
That was a full fourteen years after its previous Super Bowl commercial, Lemmings. Apple’s certainly one of these, and it reminds us of its HAL commercial from 1999. Now, more than ever, it’s the commercials that get people talking.Ī big drop from last night was a trailer for Stranger Things Season 2, and in reality, it’s these sporadic culprits – those that don’t show a commercial every year – that are most exciting.
The Super Bowl is over for another year, but it’s not just the winners or the half-time show that make the headlines. Hi! Thanks for reading. This post looks better in our award-winning app, Tips & Tricks for iPhone.